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Ideogram 4.0

3 credits

Ideogram 4.0 — text-to-image and image editing with best-in-class typography and poster/logo layout. Available via fal.ai.

Capabilities

Text to imageImage to image

Capabilities depth

The latest Ideogram generation, built around best-in-class typography and layout. It is the natural choice when words are central — posters, logos, packaging, and text-forward marketing — and it also supports image editing for iterating on an existing design.

Strengths

  • Leading in-image text rendering and legibility.
  • Strong at poster, logo, and packaging-style layouts.
  • Supports both text-to-image and image-to-image editing.
  • Handles design-led compositions where copy is the focus.
  • Good for marketing visuals that pair imagery with copy.

Good to know

  • Long paragraphs of text should still be proofed for small errors.
  • For pure photorealism, a photo-oriented model may do better.
  • Results vary by prompt, so state the exact copy and layout.

Prompt techniques

Guidance for getting the most out of Ideogram 4.0. Actual results vary by prompt and settings.

  • Quote the exact copy

    Put the words you want in quotes and keep them concise so the typography renders cleanly.

  • Describe the type style

    Name weight, mood, or era ("bold condensed sans", "elegant serif") to steer the lettering.

  • State layout and placement

    Say where the copy sits relative to the imagery so the composition matches your intent.

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